Selecting the right cash access provider is a specialized proposition that is critical to the success of any casino. As consumers increase their use of bank cards and other alternative forms of payment, they are carrying less and less cash. As a result, it's never been more important to choose solutions that provide patrons with convenient access to funds whenever and wherever they need it, effectively putting more cash on the casino floor.

GCA is playing a pivotal role in the evolution of cashless gaming with innovative solutions like cash to ticket-in-ticket-out (TITO), to Ticket Out (TO), E-Wallet, E-Purse, and Wagering Accounts. The move to integrated casino floors and server-based gaming will help casinos attract the sophisticated digital native, baby boomers, and international demographics. With cashless gaming comes Dynamic Messaging, Player Recognition, and Interactive Games, which will enhance the total guest experience, improve efficiency, and create new revenue opportunities.

Information services provide casino management with simple, cost-effective, and robust real time data for analysis and strategic initiatives. With an extensive database of over 14 million gaming patrons, GCA’s information services are unique within the industry. This invaluable tool enables casinos to better understand their customers and in turn, drive incremental revenue.